As a leading community organization, Girls Like Me Project, Inc. (GLMPI) sought to boost its online presence amongst new and existing followers. We created a yearlong social media strategy to support the client’s goals on their largest social channels. We produced content based on Black women and girls’ experience and served up assets, including reels, Stories and GLMPI-specific content that were well-received by followers. In just 90 days, we significantly — and organically — increased audience size, engagement and reach on Facebook and Instagram, exceeding client expectations and performance metrics across platforms.