McDonald’s gospel tour agency, Faith-Based Communications, selected Taylored Communications to serve as the behind-the-scenes (BTS) producer of the brand’s 15th annual Inspiration Celebration Gospel Tour. The four-part virtual concert series featured 20 of the nation’s top gospel music artists from four U.S. regions. We captured fun, engaging BTS footage to educate viewers on each region’s impact on gospel music, as well as the artists’ thoughts on each other, joining the tour and raising awareness for Ronald McDonald House Charities. Our work included crafting conversational interview questions, briefing artists on site with McDonald’s brand messaging, conducting interviews and overseeing/contributing to set design. The entertaining footage was integrated throughout each show, which was broadcast on BET Network’s YouTube channel.